site images
Client
Lowe’s & The Home Depot: Two of the nation’s largest home improvement retailers, serving millions of homeowners, renters, and professional contractors with a wide range of building materials, tools, décor, and home solutions.
concept
Concept: Utilized the silhouette of each product to create clean measurement lines, with measurements placed at the center of each line to ensure clarity, precision, and visual consistency across all site images.
objective
E-Commerce Site Imagery: Created 150 product images for Lowe’s and The Home Depot websites, ensuring high-quality visuals with accurate product names, descriptions, and measurements. Maintained consistent formatting, spacing, and alignment across all assets to meet brand and retailer standards.
tools
Adobe Indesign
icons
flex drain pro icons
Client
Flex Drain Pro: A home drainage solutions brand specializing in flexible, durable products designed to manage rainwater and prevent flooding around residential properties.
concept
Analyzed the product’s outline and shape to create simplified silhouette-style icons that visually represent each key advantage.
objective
Design four icons representing the key traits and advantages of the Flex Drain Pro product—compact, flexible, crush-resistant, and expandable—to be used across packaging and in-store signage.
tools
Adobe Illustrator
holiday posts
client
OmniMax is a leading manufacturer of home and building products, operating under eight trusted brands. Their portfolio spans roofing, metals, and exterior solutions, with a 150-year legacy of quality, innovation, and craftsmanship.
concept
The design concept centered on integrating the OmniMax logo outline as a framing device to draw attention to the featured products and people within each holiday image. By applying the brand’s color palette and subtle opacity overlays, the visuals maintained a strong brand presence while enhancing the celebratory mood of Fourth of July and Labor Day.
objective
Develop holiday social media posts for Fourth of July and Labor Day that align with OmniMax’s brand guidelines. The designs highlighted OmniMax products—gutters for Fourth of July and patios for Labor Day—while capturing a festive, approachable tone that resonates with the brand’s audience.
tools
Adobe Indesign