packaging design
Client
Minds Eye is a perfume company that uses natural scents. They believe that your mind is a reflection of your reality; Minds Eye helps users manifest the headspace they desire by using aromatherapy.
concept
Working with light flare, each design will embody what an aura looks like
objective
Create packaging that visually embodies the unique aromatherapy benefits of each scent. Elements such as calming color palettes, organic textures, and symbolic imagery to reflect the emotional and mental states each fragrance.
tools
Illustrator, Indesign, Laser Cutter
logo
The logo was created by reflecting parts of the word mark to create a mirroring effect. Reiterating the concept behind Minds Eye, your mind is a reflection and creation of your reality. Together the words minds and eye are connected at the logo symbol, the eye.
