Orange Moon
Summary
Branding was created to represent a whimsical nature-inspired environment that reflects both the spirit of the clothing and the values of the company. The identity emphasizes the brand's commitment to sustainability particularly its use of recycled fabrics, while also highlighting the playful illustrations featured on the garments.
Orange Moon
Logo Lockup & Symbol
Custom lettering was developed to further reinfonce the natural and
whimsical atmosphere of the brand The typography incorporates subtle
nature-inspired details, such as vines twirling around the letter O and
delicate butterfly shapes integrated throughout the lettering. The top of the
"M' was intentionally designed to resemble butterfly wings, adding a soft
playful element.
The brand symbol was created as a geometric interpretation of onange
slices, transforming a natural form into a simplified and modern visual
mark. Gogether, the lettering symbol, and overall visual system create a
cohesive identity that reflects sustainability creativity, and the whimsical
character of the clothing line. recylced cloth element of the company, and
whimsy of the illustrations on the clothing.
Orange Moon
Color Pallete
The color palette was developed with orange as the foundation, focusing on tones that both complement it and enhance a whimsical, soft aesthetic. The supporting colors, such as gentle greens, light pinks, and bright fresh greens, bring a sense of femininity and natural warmth while keeping the overall look light, playful, and inviting.
Orange Moon
Shopping Bags
The store bags are made from plantable seed paper, reinforcing the brand’s commitment to nature and sustainability. The design system explores scale by inverting the logo from large to small applications, creating visual interest and flexibility across formats. Emphasis is placed on hand-lettering, the logo symbol, and the website, ensuring a cohesive and recognizable brand presence across all touchpoints.
