Berry Kiss Concept
Summary
Berry Kiss is a fragrance concept designed for Victoria’s Secret Beauty, blending juicy raspberry and creamy vanilla with a soft floral undertone. Inspired by breezy spring days and the transition into early summer, the scent feels flirty, warm, and effortlessly fresh.
The packaging and bottle are designed to emphasize the warmth of the berry scent in a fun, attention-grabbing way, using color, hierarchy, and custom lettering to create a cohesive and visually engaging identity.
Berry Kiss Concept
Packaging & Bottle
The packaging and bottle were created in line with Victoria’s Secret’s signature aesthetic, featuring custom hand-lettered typography for the fragrance name. The lettering is whimsical and cursive, with fluid accents that connect each character, evoking the look of being delicately written in berry juice.
A soft blush pink is used across both the packaging and bottle, drawing attention to the scent’s name while subtly reflecting the warmth of vanilla,
something not directly in the title but still part of the fragrance. A berry-blush texture adds a “berry kiss” feel to the box, bringing in a more tactile, sensory element. The texture was created by stamping with real berries, giving it an organic, slightly marbled look that carries through both the packaging and bottle.