Berry Kiss
Summary
Berry Kiss is a fragrance concept designed for Victoria’s Secret Beauty, blending juicy raspberry and creamy vanilla with a soft floral undertone. Inspired by breezy spring days and the transition into early summer, the scent feels flirty, warm, and effortlessly fresh.
The packaging and bottle are designed to emphasize the warmth of the berry scent in a fun, attention-grabbing way, using color, hierarchy, and custom lettering to create a cohesive and visually engaging identity.
Berry Kiss
Packaging & Bottle
The packaging and bottle were created in line with Victoria’s Secret’s signature aesthetic, featuring custom hand-lettered typography for the fragrance name. The lettering is whimsical and cursive, with fluid accents that connect each character, evoking the look of being delicately written in berry juice.
A soft blush pink serves as the primary color across both the packaging and bottle, drawing attention to the scent’s name while subtly highlighting the warmth of vanilla, an element not explicitly stated in the title but integral to the fragrance experience.