Minds Eye
Summary
Minds Eye is a natural perfume company that uses aromatherapy to help users manifest their desired headspace, rooted in the belief that the mind reflects reality. The project involved creating full branding, including the logo, color palette, and packaging, for each scent.
Each design visually embodies the unique aromatherapy benefits through calming colors, organic textures, and symbolic imagery representing emotional and mental states. The concept featured light flares to form aura-like patterns and illustrations, reinforcing the brand’s ethereal, introspective feel.
Minds Eye
Logo Lockup & Symbol
The logo was built by mirroring select elements of the word mark to create a reflective visual effect. This reinforces the core concept behind Minds Eye: your mind reflects and shapes your reality. The words ' mind's eye converge at the central symbol, the eye, connecting the name and idea into one cohesive mark.
Minds Eye
Color Pallete
The color palette was designed to evoke the feeling of each scent. A bright, vibrant orange represents Illuminated, capturing its energizing, uplifting character. A crisp periwinkle blue reflects Mountain Wind, conveying clarity, freshness, and a clean boost of energy. A deep, rich purple embodies Moon Dance, echoing its sense of excitement, movement, and nighttime allure.
Minds Eye
Bottle & Packaging
The packaging centers on the beautiful logo lockup and its intricate typography, complemented by a subtle, aura-like pattern unique to each scent. The natural ingredients are listed discreetly at the bottom of the front panel beneath the logo. Each aura expresses the emotional and energetic effect of the fragrance. Three aura dots appear along the sides, while the back features a description of the scent, and the top highlights the chakra it supports.
Each bottle carries its own aura pattern within the glass, with the eye icon on the front and a crystal accent integrated into the design. An affirmation on the back of the bottle reinforces the scent’s intention. Inside the box, an instruction card guides the user on how to activate the fragrance through their mind’s eye.
